A group of angel investors helped the personal care brand True Frog raise ₹1.65 crores ($200,000) in a funding round.
Story so far: This is the brand’s first round of funding, and the company already has a clear plan for how it will use the money to expand its product offering in the well-known curly care line. The funds will be used to strengthen the research infrastructure, broaden the product offering, increase team size, and concentrate on branding and marketing by the vegan, harmful chemical-free skin and hair care brand.
- Along with this, it seeks to expand the size of its branding and marketing staff in order to succeed in the clean beauty sector.
Product range: More than 15 products, including Cleansers, Moisturizers, Under Eye Cream, Face Oil, Shampoos, Conditioners, Hair Masks, Curl Stylers, Dandruff Treatments, etc., are available from True Frog in the hair care and skin care categories. These products may be purchased from online retailers including Amazon, Nykaa, Vanity Wagon, Purplle, and through their website (www.truefrog.in).