Popular men’s apparel brand, DaMENSCH has kicked off its offline expansion with its first-ever exclusive store at Mantri Square Mall.
Story so far: The made-in-India brand is the fastest-growing D2C men’s apparel brand that has created its own innerwear and outerwear collections. The in-mall store, which is 1200 square feet, is designed to be modern, minimal, and conscious. It also features an orange block holding a tree in the middle of the store.
- The DaMENSCH store offers fitting zones, changing rooms, and an extensive range of clothing.
- The company aims to expand to 100 retail stores in metropolitan cities by next year.
Prominent offline presence: DaMENSCH raised $16.4 million in Series-B funding before launching its first exclusive brand outlet at the mall. The company aims to cater to the prominent offline market in metropolitan cities. It offers comfortable, sustainable and innovative products.
(Image credits: DaMENSCH Facebook Page)