Chennai Silks’ jewellery brand is adopting technology for a better inventory and sales experience.
What’s it about? Chennai Silks is known for tradition. Now, keeping with emerging technologies, it’s using radio frequency identification (RFID) technology for some of its jewellery stores to streamline its jewellery units. The decision was taken keeping in mind Covid and reducing human contact. Previously, stores used to spend time checking inventory manually.
- RFID helps stores use tablets to help customers browse collections, instead of displaying a large number of products. They’ve also made billing and checkouts faster.
- The company is looking to integrate technology to enable customers and the company to have a better sales experience. It’s also trying to implement a system to have the inventory of all stores on the same platform.
Future plans: The company is looking to bolster its online presence since it gets a chunk of its sales online. While continuing with traditional marketing methods, the company will look to bring in new customers through a seamless online shopping experience. There are also plans for an app to increase the company’s touchpoints.