Here’s the story of a startup’s journey to creating tools to make simple videos.
What’s it about? Raghavan RS founded Animaker in 2014 with his friend Loganathan K after he couldn’t find an animation tool to make studio-quality videos. In the years since the pandemic, the company has grown to almost 210 members from 50. With professional tools like Adobe being too complex, he wanted to create something easy to understand and use.
- Their tools and products cater to content creators and Fortune 500 companies. One of them is Steve.ai which can create videos in seconds. Using AI, it can create videos of up to 12 minutes in 60-90 seconds.
- New products and tools are created after getting feedback and reviews from customers. The goal is to present a simple set of tools and applications where anyone can create videos without juggling different tools.
The journey: While starting a business was never their intention, the two friends understood it was the best way to fund their company. The biggest challenge is maintaining a steady growth of customers. The company is confident of surviving competition from the likes of Adobe and Canva.