🀝🏻 Experiencing Korean culture

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The Korea fair in India will allow visitors to experience Korean culture through food and products.

What’s it about? Home to almost 4,000 Koreans, Chennai will host the Korea Fair in India 2022 for the first time from November 17 to 20 at Express Avenue Mall. The theme is β€˜Korean Wave: Made in Korea, loved in India.’ The fair promises to reach people and make them aware of Korean culture, food, and goods.

  • The event will showcase consumer products from 20 exhibitors in the fashion, cosmetics, electronics, and other sectors. Among them are SK International, Dashing Diva, and Mirabell Cosmetics.
  • Korea’s second-largest city Busan will have its own pavilion as it hopes to host the World EXPO 2030. There’ll also be B2B booths, K-pop shows, and games.

Who said what?  Jihwan Eun of the Korea Trade Investment Promotion Agency (KOTRA), one of the organisers, said some people in the city are familiar with K-dramas and K-pop through OTT platforms. He also said both countries are important trade partners, and events like this will help promote more investments.

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