Pikbig, a city-based startup, launched a boutique on wheels for women.
What’s it about? With online shopping becoming more popular since the pandemic began, companies and consumers are taking advantage. Pikbig decided to bring women’s fashion to people’s doorsteps with a boutique on wheels. Despite a store in Ashok Nagar and an online outlet, founder Karthick G decided to change things up.
- The company offers Indo-western clothing, western tops, and Kurtis starting from ₹500. The bus travels across the city, and customers can shop on an appointment basis.
- Initially targetting premium customers, the company’s now looking at apartments, gated communities, and bungalows to cover all sections of the market.
Feedback and experiences: For Karthick, the experience is better than online shopping as customers can see and feel the product. With this model, they interact with the customers who may post about it in a family group or on social media.
The future: While it’s looking for investors, the company has had inquiries from others for their own vans for a possible franchise-style model in the future.
(Image credits: Pikbig’s YouTube Video)