Congress party throws itself into one of its biggest election preparation drives, giving the BJP tough competition in the state.
Story so far: The party has employed a team of professionals and campaign managers. The reports submitted by professionals are reviewed by Congress leaders, giving them a road map for the revival of the party in state politics.
- A five-point election strategy has been approved by the party, aiming to drive campaigns.
- The campaigns will be target-directed based on the hyper-local issues prevalent at regional and state levels.
Departure from the old: As opposed to the methods adopted by it in the past, the Congress party’s current campaign will focus on progressive thought and stray from the outdated practices of political witch-hunting. This model will percolate down to the booth-level workers as well.