Located on Brigade road, the sportswear giant Adidas unveiled its largest store in the heart of the city.
Story so far: Spread across 6500 sq. ft., the new Adidas store successfully embodies the future of retail shopping for consumers. The three primary pillars of the company, Experience, Sustainability and Credibility are displayed across four floors along with a wide variety of products for men, women and children.
- Since Adidas is committed to the cause of sustainability, the store houses a ‘Sustainability Wall’ that is designed using solely electronic waste.
- Additionally, the brand collaborated with local artists to create the central Atrium using recycled bottles and plastic containers.
- The store offers experience zones such as a football floor, an extended play area on the terrace and an activity area for children.
Optimizing retail experience: The new Adidas store is a representation of the future of retail shopping. It incorporates innovative and creative designs to enhance the consumer experience. Advanced technologies including digital plinths and immersive screens give customers a glimpse of superior digital shopping.