Cricketer MS Dhoni has also joined the list of global investors who have invested in plant protein startup Shaka Harry.
Story so far: The Bengaluru-based company recently raised $2 million in seed funding from investors led by Better Bite Ventures and others. MS Dhoni is also one of the investors who picked up an undisclosed equity stake in the company.
- The plant protein segment has seen significant celebrity support globally as it is more sustainable and has better health benefits.
- MS Dhoni often backs sector-leading startups across the consumer segment.
Appraisal: Dhoni praised Shaka Harry’s products stating that they offer a wide range of better and healthier alternatives to traditional meat dishes. He also said that the shift to smarter protein alternatives is more sustainable and does not compromise on taste and texture.