Casagrand launched its new range of boutique residences in locations across the city.
What’s it about? Real estate developer Casagrand has launched a new range of boutique homes in response to increasing demand in locations like Anna Nagar, Kilpauk, and Adyar. The company has already expanded with high-rise apartments and independent villas. However, residential localities were largely ignored.
- The company will add at least 100 residences in the next year. Through this new project, the company is projected to generate ₹500 crores in revenue.
- The residential communities will have the best-in-class homes with curated high-end specifications. The company will also deploy professionals for small and medium landowners for joint venture deals.
Who said what? Arun Mn, founder and MD, said this segment has been overlooked by builders and has potential. He said the residences would stand apart because of the brand. Sukumar, the project’s director, said customers who have lived in a particular location for generations are looking for an upgrade.