TangoEye has developed software by studying video footage to analyse customer behaviour.
What’s it about? TangoEye can help answer questions like what type of store displays will attract customers. Will certain items and displays attract women shoppers? It recreates the digital footprint of every shopper without breaching their privacy.
- Their pitch to clients was deploying the software for a monthly subscription would help increase business by 1-5% points in the first quarter.
- The company developed a product to offer insights to retailers since their businesses are dependent on footfalls. The software would replace information provided by the staff that wouldn’t often be the actual scenario.
Company’s journey: Set up in 2018 by Suren Palanisamy, he learned the importance of data analytics during his time in New York as an investment banker. On his return to India, he began researching a deep tech product that could be launched and zeroed in on video analytics.
- Sangeetha Mobiles was the company’s first client. It now has Lenskart, Nykaa, and Duraflex and covers 3,000 outlets in more than 130 cities in India, Dubai, and Singapore.