Flora Fresco is the city’s first flower subscription service.
What’s it about? Venkatesh wondered why his wife Rashmi wasn’t buying flowers even though she liked them. One of the issues was the unavailability of fresh and clean flowers near their home. Thus, Flora Fresco was born in January, becoming Chennai’s first flower subscription service. Soon came a warehouse in their native Madurai and a team of ten.
- They deliver around 28 varieties of flowers, including different types of roses and marigolds. The pricing is similar to what’s in the market but varies according to the flower.
- The research included studying daily milk deliveries and hoping to replicate that model. The company also minimises plastic use and opts for paper packaging. They use their Instagram page to educate people about the history of the flower they sell.
Journey: The company has 400 subscriptions, and the numbers are increasing daily. They currently cover only OMR and areas in the main parts of the city. As part of their research, they learned how to ship flowers from Madurai to Chennai. They soon set up a website and an app.