Bengaluru-based start-up Hoovu Fresh which deals with arranging bouquets and puja-based flowers recently appeared on an episode on Shark Tank India. The show was a big success for the founders, who are sisters, as two judges agreed to split one crore equally in the startup for a 2% stake in the company.
Story so far: The aim of the brand is to be one that is synonymous with pooja and tradition. They want to be the brand that makes the entire pooja process seamless for their customers. After securing this big win, they feel that they are one step closer to the goal.
- Though the start-up began in 2018, the founders have a long history with flower farming, dating back to 1994. Both sisters have been involved in agriculture and rose farm cultivation because of their parents from a young age.
- Their existing knowledge in the flower industry was taken a step further by building the first machine for flower packaging. The machine functions on a zero-touch packaging system in order to deliver sanitised and quality products to customers.
Future plans: While the company is presently active in Bengaluru, Hyderabad and Chennai, they plan to expand in cities like Pune and Chennai. They also want to dig deeper and provide the entire pooja experience, not just Agarbattis, Kumkum and flowers.